After years of grinding without paying myself, I hit a turning point. In early 2016, I joined a group of like-minded founders. It was led by a successful business owner who had gone through exactly what we were struggling with and come out the other side.
Within 6 months, I 4X’d my revenue. I went from 60+ hour workweeks to having the freedom to take an 8-week vacation with my wife and kids.
You’re already overworked. You don’t need to pile more onto your plate. So by learning how to step out from underneath your business, you’ll have more resources to devote to driver #2:
Profit driver #2 Your ideal client
This will help you stop wasting time chasing bad leads or working with clients that cause more headache than they’re worth. Knowing exactly who your customer is won’t just save you time and headache. It’ll even help you know what marketing strategy is best for your business. Instead, you’ll get focused on the clients who will grow your business the most while making your life easy.
Profit driver #3 Your perfect business model
The third profit driver is your business model. With more time and a clear vision of who you want to serve, you can step back and find the model that’ll boost profits with less effort. I agree with the principle of doing non-scalable things at the start of a business.
You need to be at the coalface and listen and observe client behaviors first hand. Keep things simple and manual and keep costs low.
Once your business is running smooth, you can seriously ramp up your revenue by shifting your focus to sales. Some founders say they don’t like selling – I get it. I like to reframe it as providing people with the right information to move from where they are today to a better outcome. If you believe in your product then providing it to a client will only help them.
Then, use that extra revenue to grow your business fast (while slashing your work hours) with profit driver #5: A high-performing team.
Growing my own businesses and helping hundreds of founders do the same taught me the four key elements for growing a team. If you want to hire top talent who are invested in the success of your business, here are the 4 big things to pay attention to.
These drivers were learned from 1st hand experience. No corporate BS here!
If you want to learn how to implement these for free in your business, click below for the actual step-by-step training that I offer (PDF).
It’s tested, it’s proven and I’m getting ready to share it with you.
THIS GUIDE IS FOR YOU IF YOU:
1. Want more income directly in your pocket
2. Want to scale your business but don’t know how to do it (or don’t believe it’s possible)
3. You want a repeatable method to save time day in day out
4. You want to step away from your business AND have it grow at the same time