So you left your corporate job, but you’ve got a family to feed.
What did you do?
You started your own business venture.
Now that you have it up and running, however, you’re dealing with one problem: generating more sales.
What can you do?
That’s a broad question.
Broad, yes, but broad doesn’t mean hopeless. There are plenty of things you can do, as the owner or head of your small business, to make more money for it.
You don’t even have to be a marketing whiz to do it: all it takes is some planning, research, and patience.
Here’s a look at a recipe for success, composed of ten ingredients.
Without further ado, let’s cook the dish!
Are you tired of doing it all yourself, genuinely want to build a dream business, and take some time off? Join my upcoming free live webinar “Rapidly grow your dream business”.
As we stated above, you don’t have to be the Einstein of the marketing world to understand how to grow your company’s sales (although a brain like his would help).
With a computer at your disposal, as well as an existing base of clients (it doesn’t have to be huge!) a lot can be accomplished.
Let’s look at those ten things.
1. Taking positive results of your existing clientele and asking if they know anyone who would also benefit from your service
That’s right – asking your current, satisfied clients if they know anyone in need of your services can prove invaluable.
Think about it: they keep coming back for more of whatever you’re selling, so why wouldn’t they champion your brand and your company to someone else?
Such a measure may prove invaluable, because it brings your consumers on-board with your business’ story, and allows them to feel part of the process.
2. Add value, then sell
What, exactly, do we mean by this?
It’s simple: add value to your company’s product/service before you try and knock down potential customer’s doors trying to sell to them.
Doing things like developing excellent customer experiences, considering your customer’s perspectives before trying to sell to them, and providing free items to compliment a customer’s experience can all go a long way.
Add value to a customer’s experience while they’re shopping so that they’re sold on what you have to offer.
Once you reel in leads, your company’s sales potential increases.
3. Create Podcasts
That’s right, it’s time to get to recording!
Podcasting brings numerous benefits for your business, in different ways than you’d think.
Podcasts can be distributed through multiple lines of communication, through services such as iTunes, on your website, or even through an email subscription that grants access to it.
More of your company’s information accessible in multiple ways?
They also serve as a means of bridging the gap between you and your customers.
For example, say you start a weekly podcast that outlines various aspects of your business or relevant issues concerning parts of or your whole business.
You could open up a section at the end of each podcast for consumer questions or comments.
It can be an invaluable way to bridge the gap between consumers and your brand.
And of course, you’ll be able to take some of their comments into consideration!
4. Create a blog post (and develop a content strategy)
Nevermind just one post, create multiple posts.
In fact, create content on your site that’s likeable and shareable.
Blogs, just like podcasts, can serve as a means of bringing both customers and potential customers closer to your brand.
When you finalize a blog post, you have the opportunity to allow readers to leave comments.
You also have the opportunity to have your post shared on social media platforms, leading to increased awareness of your brand and, inevitably, a potential increase in your company’s sales.
It’s important, also, to have a content strategy, however; you don’t want to type away aimlessly without any real direction or plan for your posts!
There are a ton of things to consider when starting a blog for your business (writers, time, budgeting, etc…)
Having a solid content strategy, or a plan of action and direction for posting your blogs, will make all the pieces fit together in their respective places.
5. Share Client Case Studies
If you’ve got happy clients, show them to the world!
Whether on your company’s site or through an email chain, sharing your clients’ case studies can be rewarding and will build your company’s credibility.
After all, what’s better than looking for a product or service and seeing proof of it working?
It’s hard to top that!
6. Listen to your customers
No, we aren’t talking about spying on them.
Rather, we’re talking about how important a quick chat with them can be.
Discuss what makes them happy with your product or service. Also discuss what annoys them, or makes your company less convenient to use.
Also important is discussing ways that they think you could improve your business’s operations.
While, ultimately, you’re the brains behind your brand, you never know when you might accidentally pick up a gem from a gravel road; in other words, a customer might provide you with invaluable insight, even if they don’t necessarily realize it or mean to do such a thing.
7. Don’t sleep on social media
When it comes to driving your brand’s awareness and potentially boosting sales for your company, social media is a tool you NEED at your disposal.
You can do things as simple as creating groups for your brand where customers or potential customers may join, if interested.
From a page on Facebook, for instance, you can share a blog post, a podcast, or a sweet deal your company’s offering, and it’ll take mere seconds to do.
Social media is a way to tap into cold leads and raise your brand’s awareness; don’t think you could do without it!
8. Focus On Your Customer Relationships
Don’t view acquired customers as one-time acquisitions; rather, view them as “for life” customers.
Treat them as if you’re going to be dealing with them for a very long time.
Act genuine and treat them as you’d want to be treated.
A little respect goes a long way.
9. Keep your company’s sales message clear
Unclear sales messages can be both daunting and confusing to your customers.
Don’t try to complexify your brand’s sales message if you can help it.
You might have the power to easily communicate your message to others.
You might, however, need the help of an outside professional to develop your brand’s message in as clear a way as possible.
Whatever you have to do, do it.
10. Measure your progress
How can you improve what you can’t quantify?
Without proper use of metrics and sales tracking it’s quite impossible to do a number of the previously mentioned steps, successfully.
Keep track of what you sell, how successful you are at selling it, and other things such as your email lists click-through rates.
Knowledge is power, and in the world of sales it’s hard to measure your company’s progress if you don’t measure anything to begin with.
Understanding metrics and measurements of your company’s sales can help you and your team understand what they’re doing wrong, and can help your brand ultimately hone in on areas it needs to improve.
What does this all lead to?
Increased sales for your company, of course!
Congrats: you’re on the path to sales success.
Selling is tough, we know.
It doesn’t have to be an algebraic equation, like many entrepreneurs make it, though.
Your company’s selling power, while it may not be where it needs to be currently, can be improved.
With simple steps and the aforementioned strategies in place, the growth of your business will be inevitable.
Just give it a try!
Are you tired of doing it all yourself, genuinely want to build a dream business, and take some time off? Join my upcoming free live webinar “Rapidly grow your dream business“.