Serve First, Ask Later: The Key Elements in Building a Global Brand With Nathan Chan
Learn the different elements that make up a successful global brand with Foundr’s Nathan Chan.
Troubleshooting defective mouse, monitors, and computers was Nathan’s everyday grind as an IT employee in 2012. This gave him very little satisfaction and pride in what he was doing. Nathan knew that he was destined for more. He wanted to do something that he can be proud of and that has meaning.
Combining his passion for marketing and tech, Nathan cracked the start-up code and launched the first edition of his digital magazine in 2013. The magazine started as a passion project with a 3,000 USD tab attached to it and quickly grew to be one of the major brands in the entrepreneur content space.
High Quality Design at the Start Pays Gold in the Long Run
You can build trust or lose it in a matter of seconds. People judge you instantly based on your website, social media profiles, and the way you present yourself online. Nathan took this to heart and created a brand that is on point right from the beginning. He was lucky to have met a designer who shared his vision and respect for quality.
Building from that foundation, Foundr Magazine is on to building a household name that serves entrepreneurs in tens of millions. The company is also looking to dominate in the educational space, creating courses taught by the greatest founders of our time. Aside from scaling up the magazine’s content and courses, Nathan is also looking to fuel the startup ecosystem in Australia by launching a coworking space and a start-up incubator.
The Power of People in Entrepreneurship
Foundr Magazine is made up of 15-20 people and is quickly scaling up. Although he is the face of the brand, Nathan credits the growth of his company to his team.
Most importantly, Nathan seeks out and utilizes mentors to get to where he wants to go quickly. Having an incredible mentor has saved him years in learning. Nathan urges founders to hang out with mentors in any way, shape, or form even if it means paying for the person’s time.
He shares some tips in finding a mentor that will help your business’ growth:
Find a mentor who you consider your hero, someone you look up to
It has to be somebody who shares the same values as you
Look for a person who has done what you want to be doing
Find someone with similar skill set that you want to learn
Reach out to people, get yourself out there
Finding a mentor is an incredibly powerful investment you make for yourself. Look for opportunities to be around the mentors that you are looking up to. Be of help to them, be available and always remember…
Serve First, Ask Later
Whatever You Focus on and Pay Attention to Will Grow
Businesses are fueled by ideas and are run effectively with systems. Nathan shares two habits that have been helping him stay on top of things.
First is to have allocated time to think. Nathan spends a lot of time thinking and strategizing new ideas on a daily basis. Aside from this, he takes a 10-day annual trip to Bali where he disconnects completely, and takes a much needed rest. These practices give him so much more clarity in his business.
Second habit is setting goals. Along with his founding team, they set quarterly strategy days where they set goals and plans for the company. Doing this allows them to maintain focus, scale, and make sure they are not spreading themselves too thin.
Nathan advises founders, even solopreneurs, to:
Set and track goals
Break it down into chunks
Create a reporting sheet
Have a weekly audit
The Biggest Thing You Can Do is to Develop Your Mindset
When you have done it in your mind, that is half the battle. You have to believe in your vision, believe that you will achieve your goals. If you are going to succeed in your venture, you have to believe that it is not a matter of “if” but a matter of “when”.
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