Babak Azad left Iran when he was 4 years old to start a new life with his family in America. He studied hard and graduated from MIT and went into corporate.
He then left to start his own magazine and in his own words – Eat humble pie. It didn’t work and he found a role in Beach Boy. He rode the wave of it going from a $100m business to a $1b business. He loved direct response marketing and enjoyed his senior V role.
He became engaged in a high-level mastermind and realised there were cool projects he could work on which were more inspiring than his career role.
So he planned for 16 months an exit and started his own consulting business.
He talks about the support he received from family and friends as he went through the transition.
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