Fred McMurray had a stellar career in IT for 20 years. In 2003 he lost his wife unexpectedly and this inspired him to live life on his own terms.
Having been a marketing skeptic all his life, when his business partner suggested he should pivot into marketing he was initially shocked.
Fast forward years of pivoting to reach their ideal client, both Fred and Michele are carving up (listen to the podcast for poor pun) in the Franchise industry in the USA.
Fred drops a killer tip on LinkedIn groups which you don’t want to miss out on.