John Hoctor from Watch Me Think started his corporate career in market research working for Mintel in the UK. He then went on to establish the US office and also Australia.
He loved the work but had a strong desire to start his own business. He left Mintel and started a consumer research business with some colleagues. They saw a need to better understand actual consumer behaviour by capturing and analysing real behaviours taken by self video.
Over the next seven years, the team have created a global business funded through working capital. John talks about his fears, overcoming them and also provides some excellent advise for small business owners on how to get better consumer insights without breaking the budget.
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