Learning to pivot is a skill that not a lot of people seem to put stock into, but when a crisis comes and calls for an individual or organization to pivot, they have trouble adjusting. Learning to pivot doesn’t have to be complicated—you just have to be in the right mindset to do so. Monica McCoy is the founder of Monica Motivates. She joins Paul Higgins to talk about the importance of learning to pivot in uncertain times. As the saying goes, “If not now, when?” Equip yourself with this valuable skill with Paul and Monica’s help.
Our guest is someone who wanted to be a cardiologist until she realized that blood was not for her. She worked at one of the brands on the planet, the same one as I did. She left in 2007 and now helped women and underrepresented minorities get access to funding. The stats mentioned are alarming. She had to pivot her speaking business in uncertain times, helped pitching for funds and selling to clients are related and lessons learned. What traits that successful entrepreneurs have are essential for these unprecedented times. They have kindly given access to Pivot To Your Purpose, which is mentioned in the show as well. I’ll hand you over to Monica McCoy from MonicaMotivates.com.
Monica, it’s great to have you on board.
It’s so wonderful to be here. Thank you for having me.
I always love to start off with something that your family or friends would know about you that we might not.
My family and friends know that my dream was to become a cardiologist. I wanted to do heart surgery for my career. I discovered in university that I had a fear of blood. One of my first major pivots in life occurred in my junior year of college where I decided to change my major from Chemistry Pre-Med to Psychology because I couldn’t imagine blood splattering over me in heart surgery. I had to quickly pivot and come up with a plan B.
We’ve spoken about this before, but that’s a similar story to my sister-in-law. She got even further. It was in first year of med until she realized that she didn’t like blood, which I always find a bit strange. My wife says all through her childhood, if there was ever blood, my wife would step in. She would have made a better doctor than my sister-in-law. It’s a similar thing, but you found out a lot earlier. You did Psychology and then you ended up working for the same company that I did. Give us a little bit of insight into what it was to work for Coca-Cola.
I absolutely enjoyed my time with the Coca-Cola Company. I spent fifteen years there across a variety of different responsibilities whether it was project management, strategy, marketing, innovation, many different customer facing roles. I ended my career as a Global Director of Strategy and Innovation for the McDonald’s division where I had responsibility for Asia Pacific, Latin America, Europe, Africa, Canada and everything except the United States. I always tell people that my fifteen years in Corporate America prepared me to come out and run a business full-time, due to all the great training and learning from working for Fortune 50 company and being able to now leverage those skills in running my business.
I’d like to dive into some of those learnings because if you look at both of those companies, certainly for me, eighteen years at Coca-Cola, I’d never thought that one of the leading products in the Australian market at the moment is Coke no sugar. I never saw that day coming. When I started in 1993, that was not what we were doing. I know that McDonald’s company has had huge pivots particularly here in Australia. Its menu has completely changed. It’s got a lot more cafes, etc. Looking at these times where Georgia is going to completely go back to the so-called normal and reduce all the restrictions. You’ve got other parts in the world that aren’t with COVID. I’d love to know what are some of the key learnings around pivoting that you’ve experienced from working at these two massive brands?There are changes happening in management at all times. Click To Tweet
If you think about from a corporate perspective, there’s always change in management going on. There are consistently major business initiatives that organizations are rolling out across their entire organization. If you think about COVID-19, we’re going through global change management simultaneously. Everyone’s getting through the curve at their own pace. Some individuals are definitely in the resistant to change and not adapting to our new normal very well. Others are completely embracing it. You have to think about this from both what’s best from a health perspective and then how we can also continue to navigate safely and responsibly in this new economic future. Being in a state that is reopening is definitely a concern, one that we have to be very careful with and continue to listen to the health experts and their recommendations.
When I think about this, whether you’re a corporate professional or whether you are an entrepreneur, is that many of us are having to completely make sure that we are agile and are going to business in a very different way. Those who are going to make it through this are going to be those who are resilient, agile and are willing to get out of the fixed mindset and navigate to the growth mindset. Everyone’s plan coming into 2020 did not have COVID-19 in it. As you think about where individuals are having to pivot, the organizations that are going to remain relevant or strong are those who are taking this truly challenging time and being able to see the silver lining with how they can either make an impact, pivot their offerings or be able to completely engage in a virtual manner that continues to move business forward.
I know we normally cover this in the build section, but why not talk about it now, pivoting. I know that you’re a brand speaker. You’ve had great awards. How have you had to pivot given the current environment as a speaker?
The destination remains the same. The way that I arrived there is slightly different, but the destination of delivering relevant content, of making sure that I’m authentically connecting with my audience and leaving tangible items behind for them remains the same whether I’m in-person or whether I am speaking from my home office. From my perspective, I’ve brought all of my curriculum and my key notes online. We’re doing virtual keynotes with Fortune 50 organizations. We have brought over our curriculum online. This was always part of our long-term plan because we don’t believe in ourselves as an organization that’s based in the United States, but we are a global organization.
With that, in order to connect globally without always having to jump on a plane, your organization must be efficient, must embrace this new industrial revolution and bring tech solutions to the table. Many of us are having to expedite our tech plans as opposed to ran away from this great opportunity to pivot. Finally, if you are scared of moving forward in this new normal, take time to get back to the foundation of why did you start your business and understand that you can still achieve your goals with your business. You have to start thinking creatively. This includes restaurant owners. There are many restaurants that are pivoting with ways that they’re going to market. It’s possible to survive in this difficult climate. It’s going to take being very creative and also making sure that you are genuinely connecting with your customers and giving them things that they truly want to engage with.
I’ve had a lot of people say, “I sat in a 4, 5-hour board meeting online. It drove me insane.” What are some of the key tips you can give people that are changing their keynote in-person to online? Is there any difference or are there key differences that you’ve seen?
You have to assess the landscape. I am fortunate to have some leading learning and development leaders on my team. One of the things that we know is when you are doing online curriculum or doing online keynotes, you have to give people digestible nuggets. Four and five hours, you’re not going to keep the attention of your audience or the engagement. You have to understand that people are quite distracted with balancing multiple priorities that they are not accustomed to balancing in their normal day-to-day operations. I am forthright with my audience to say, “We’re not going to do more than 90 minutes at a time.” I call these digestible nuggets.
Be very honest with yourself. Look at the data, the research. It’s going to be hard to keep engagement for individuals to sit in front of their screen for 4 to 5 hours. If you think about even entertainment for a concert or a football game or even thinking about a movie, those are in chunks of where they are keeping the individual’s attention for that 90 to 120-minute time frame at most. Do an honest assessment of your organization and pull aside key individuals who will give you honest feedback. The research shows that you have to make sure that individuals are having time to truly digest the information and to stay engaged beyond 90 to 120 minutes. You’re going to lose a lot of your audience for our perspective of truly staying engaged with the content.
Some of the biggest arguments we’ve had in our house and during these unprecedented times is do we watch the Netflix episode or not? Netflix is a perfect opportunity for the time. You left in 2017. Give us a little bit of background as to why you left and what you started.
I was one of those individuals who was enjoying my career. I was at the peak of my career but knew that there was more to life for me. When I found that I was at a point where I wasn’t as excited about what I was doing day-to-day. I was doing Monica Motivates on the side and it was bringing me so much joy and passion. I said to myself, “I’m going to take a chance on myself and pivot to my purpose. If it doesn’t work out, I have great skills that I can bring back to Corporate America and leverage my key learnings from being an entrepreneur.” There was never fear about, “If I fail, then it’s awful.” If anything, what I said to myself is, “Go out there and take a chance on myself at least once in my life to do my own thing.”
A few years later, our organization is thriving. Even during this time of an economic downturn in a global pandemic, we’re seeing some of our best months ever. The reason for that is because I have always trained my organization and have always operated from a perspective of finding the silver lining in every situation. Organizations are struggling to have great content to keep their associates engaged. If you are able to do things to help associate virtual engagement, that is a key win for the organization. Many employees are struggling with no sense of community. Even with Zoom in the virtual community, that is truly an opportunity and truly not replacing genuine one-on-one engagement and being live in a physical office setting. Instead, what we’re seeing is that we have the opportunity to truly bring great content in a virtual manner.
You mentioned to go and live your purpose. Give a couple of key tips on how you found your purpose.
One thing I’ll first say is to understand your foundation. What drives you? My husband is a builder and when he builds houses, if the foundation of that house is cracked, then no matter how beautiful the end result is, that house is still not going to be something that he can take to market because the foundation is cracked. I would say with individuals, you have to discover what is your why, what is your foundation, what makes you hop up and get excited. I found that my why was helping people and making sure that everyone had an equal seat at the table. When I discovered that, I started applying it in my day-to-day job, but also I said, “I can do so much more outside the doors and I can within the doors of a corporate arena.”
Once you find that foundation, the next thing is to go ahead and set the vision. Many of you are either in the middle of a layoff or you were worried about the layoff. If you’re an entrepreneur, your business probably unfortunately had an economic downturn. Now is a time to say, “What is the vision? Where am I going? What is my North Star?” Once you determine that North Star, it’s time to put a strategy in place. One of the things that I absolutely love doing is putting strategies in place, but not just putting a strategy in place, making sure you have action items to bring that strategy to life.
It’s one thing to have a strategy on paper, but if you are not holding yourself accountable and bringing action items to life, it’s going to be hard to truly pivot to your purpose or your North Star. When I put all that stuff in motion, as in The Alchemist where it says, “The universe will conspire to make it happen,” all of these things organically started happening for me to go ahead and be able to do my business full-time. You’ll see the same thing once you get serious about what you want to do and what is your true calling. You’ll start to see that things start to organically put themselves in place.
I reflect back on my Coca-Cola days where setting visions and action plans was a key part to their 128 years success. I used to love that slogan, which was created by an Australian president of the Coca-Cola Company which is, “Global act local.” I’m sure like me, you have taken that into our own businesses. We’ll go into the build section. I know we’ve covered parts of this, but when someone says to you, “How do you add value?” what do you say?In creating a keynote or presentation, you have to thoroughly assess the landscape. Click To Tweet
I keep it very simple. One of the biggest things that I see is if you are able to authentically connect and show results, then that is adding value. I’m not just a qualitative person when I deal with my customers or speak to my consumers or my clients. Instead, I make sure that I have tangible results to show the impact that our organization has had. Every year, we put together what’s called an Impact Snapshot to show our year-to-date results. We updated every single quarter. If I have to think about the fact that we have impacted over 2,000 entrepreneurs since beginning our launch in 2017.
It is our pebble in the larger ocean. We threw our pebble out there initially in 2017 not knowing if this was going to work. Two thousand entrepreneurs later, you realize that everyone in this universe has value and purpose. Once you discover that purpose, the value that you can provide is greater than your wildest imagination. I’m very authentic with my customers, my clients, consumers, to let them know that I do this work because I truly want to make a difference. If I was concerned about going to the top with promotion, I would have stayed in Corporate America because my career was on the fast track. I left because I truly wanted to live a life of significance and leave an impact behind. That is truly what I want my legacy to be. It’s the value that our organization added, the impact that we made and the legacy that we left behind.
Can you give an example of how you’ve helped an entrepreneur?
Our organization works primarily with women and underrepresented entrepreneurs. If you think about the fact that here in the United States, there was over $136 billion in venture capital funding that went out in 2019 that was invested by those firms. Only 2.7% of it went to female startups. Our organization takes primarily females and underrepresented founders, and trains them on how to do partnerships with corporations and also helps you do VC deals and how to pitch for funding. Our goal is to change the data one founder at a time. We want to make it so bad. Even if you have a dream of starting your business, the reason for it failing won’t be lack of access to capital. Our team is consistently seeing that individuals who go through our curriculum are able to go and close deals with corporations and to pitch to Angel investors or to pitch to venture capitalists to secure funding to scale their business.
What do you know about pitching that many of us might not?
I know that pitching is a simple concept. Sometimes we try to overcomplicate it, but the biggest thing is what is your unique value proposition? Many times, when individuals are pitching, they’re making it a commercial and they’re making it all about them. If you’re not authentically connecting with your audience and telling them what problem you’re solving for them, what solution you’re bringing to the table, who is your target audience? Are you B2B, Business to Business? Are you B2C, Business to Consumer, or are you a hybrid model where you’re doing both?
What is your business model? How do you make money? How can they potentially partner with you? If you can’t tell that information, it’s going to be hard to be able to strategically close the deal. What I find is that many people want to go in and say, “I’m great. I’m wonderful. I’m awesome.” You may be all those things. What the organizations and VCs want to understand is truly, why should they care? If you can’t leave them with that answered question, it’s going to be, “Thank you for coming. We appreciate your time,” but you’re not going to receive that follow-up phone call.
A lot of people are probably pitching for capital. They’re more funding it through their own cashflow or funding it through clients, as often we say client-funded. What advice have you got from them? From what you’ve learned with people pitching, are there some similarities in how people sell to their client base?
We call it here in the States bootstrapping your organization where you are funding your organization by yourself based off your revenue and based off of your own personal investments into your business. I salute you. There’s absolutely nothing wrong with that. What I would say to you is to look at your 3 to 5-year outlook for your business. If you know that you want to stay steady, you’re not looking for tremendous growth and you are looking at this to stay potentially a sole proprietorship where it’s going to be you pretty much doing most of the work for the foreseeable future. VC funding and strategic partnerships may not be the best avenue for you.
It comes in place where you look at your overall strategy. If you see yourself scaling from $100,000 a year revenue organization to $5 million over the next 5 to 7 years, you want to be very realistic about the fact that it’s going to be hard to do that based on bootstrapping with your own capital and organic growth. The best organizations don’t go at it by themselves. As the saying says, “You can go far by yourself, but you can go so much further together.” The art of a strategic partnership is to make sure this a good fit, but it also is going to help you meet both your short and long-term business goals.
You come across a lot of entrepreneurs helping them considerably. What are some of the common traits that you see?
The common trait in successful entrepreneurs is the mindset of a champion. You have to have such a strong belief in what you were doing that if no one else believes in it, that is okay with you. If people laugh at your idea, your concept or your minimum viable product, you’re okay with that. You still believe in it and you’re going to still work hard towards your goals. You have to have a strong mindset because if you are rattled at the first sign of failure, this might not be the best fit for you. You have to have a strong championship mindset and be okay with failure and with failing forward. Knowing that every failure gives you the opportunity to learn additional lessons, but you’re not always going to be at the top. Entrepreneurship is a time where you literally have great peaks, but you also have some very trying valleys.
After mindset, I would say being resilient. You have to make sure that you’re someone who can weather the storm. On the other side of COVID-19, we’re going to see organizations that are booming, that come out of this thing so much stronger. We’re going to see organizations that unfortunately don’t make it. Which side of the line do you want to be on? Do you want to be on the side that doesn’t make it or the side that digs deep, makes tough decisions, but continues to take it one step at a time moving forward? The other characteristic that I see from successful entrepreneurs is patience. A lot of times in the social media society, people think that success is happening overnight. Any successful leader, CEO, or entrepreneur that you ever speak to one-on-one and is candid and honest with you, will tell you that they’ve had to overcome so much adversity. There are many times where they wanted to quit, but they didn’t quit. They kept moving forward.
If you are someone who has a strong mindset, who is resilient and who truly can be patient with yourself because this stuff is not a microwave, you have to be in it for the long haul. Anyone who’s ever ran a marathon before, you don’t get out there and run a marathon overnight. You have to put in a lot of training to be able to train your body to get to 26.2 miles. It’s the same here. You’re going to have to put in that endurance to make sure that if you’re going to make it to mile 26.2, you don’t quit at mile three when you’ve gotten to the 5K.
The last question in the build section, which is related to your experience in Corporate. I certainly know when I was at Coca-Cola, there’s a huge amount of resources and support. When you step out into your own business, there’s you. Have you made the pivot from lots of resources to you to now building a team?
I’ll tell you this funny story. The first month that I left Corporate America, I had my first IT issue. I accidentally called the help desk at Coca-Cola. When the person answered, I was like, “I don’t have access to you anymore.” I had a moment where I had to chuckle at myself because I truly forgot that I didn’t have access to that resource anymore. When you transition from a large corporation where you have access to an abundance of resources, you have to come out and operate in a very strategic way because you have to do more with less. You have to make decisions based on doing cost-benefit analysis to see, “What am I going to be able to drive the most impact with less resources?”The primary quality of a successful entrepreneur is the mindset of a champion. Click To Tweet
When you do that analysis and see that, “I don’t have a team of 6,000 people but my team of ten, we are going to be as resourceful as possible and make sure that we get as much time with the resources that we have.” That’s where I would say everyone is at such a competitive advantage because technology has helped to level the playing field. You can use tech to truly do amazing things, to be agile, to create amazing results that we didn’t have many years ago. Take time to automate as many processes as you can and make sure that your organization is as agile as possible. When you know that it’s time to pivot, do not be afraid to do it.
One of the things that the most successful organizations do is they are constantly looking at what needs to continue, what needs to stop, and what they need to start. If you’re not doing that analysis, at least on a quarterly basis, you’re going to be wasting your time on some stuff that’s draining your bottom line. The advantage with entrepreneurship is that you may not have all the resources, but you are able to make decisions so much more efficiently and quickly because you can pivot, be more agile and turn the direction of the ship as it’s needed.
We’ll ask you about technology, but before we go into the live section, I’d like to help you to build your authority on LinkedIn in these uncertain times. If you go to BLGClick.com and watch our prerecorded free masterclass, you will learn the three secrets. One is the formula used by 1% of LinkedIn users to ten times your views. Two is the seven killer steps to turn views into likes and comments by your ideal clients. Three is to convert likes and comments into relationships. Go to BLGClick.com and watch my recorded free masterclass. Many of the activities mentioned can be implemented by a virtual assistant or VA. Similar to what Monica is talking about that team that supports you and makes it easier. If you don’t have a VA and you would like to learn more about getting one, go to BuildLiveGive.com/va. We go into the live section now. Monica, what are some of the daily habits that make you successful?
I live by the five F’s for my daily habits. They’re faith, fitness, family, fortune and fun. I begin my day with meditation each morning and calm my mind. I do prayer and inspirational reading in the morning to set the tone for my day. Fitness to take care of my body. I make sure that I do some type of physical activity, whether it is going for a run around my neighborhood. If it’s not running around my neighborhood, it’s enjoying some type of weights or workout in my basement. After that, I make sure that I’m focused on my family. Spending time with my husband and my two kids, making sure I’m being present for them.
If those three are out of order, then I can’t be best at the next fortune of being a successful entrepreneur. Number four for me is working on my business and on my professional goals. I make sure that I show up ready, that I’m consistently prepared and that our team works against our North Star. Finally, life is too short not to have fun. Even in the middle of a pandemic, our family is still managing to have a ton of fun, playing basketball in our front yard and watching movies together in the house. I live on those five F’s. It has made a tremendous difference. Included in fun for me is I am a consistent learner and I will never stop learning. I embrace the growth mindset and I am always looking for the next great book to read.
We’ve mentioned Stanley, your husband, a few times. We know that he’s a builder. What I’d love you to do is talk about the support he’s given you through this transition in 2017 to you running and living your purpose.
Thank you for including Stanley in the interview. Our relationship came out of a failure. I want to back up quickly is the way that I met my husband is that I failed Calculus in college or university. I was very disappointed because I had five A’s and an F on my report card, which equated to a 2.7 GPA. I decided to take Calculus at another college. That is where I met my husband. If I had not failed Calculus, I would have never met my husband. I always tell people, “Embrace failures. There’s always something bright on the other side of it.” There’s been research that has shown that one of the biggest decisions you will make in your life is choosing your spouse.
Warren Buffett has done an amazing interview about it. There’s a lot of research out there. I took the time to make sure that I chose the right spouse for me, one who was going to be supportive of my dreams and vice versa, I’m supportive of his dreams. As an entrepreneur, you have to have someone who not only supports you 100% but who supports you 200%. There are going to be great times. There are going to be trying times, and there are going to be times where you are like, “Why did I do this?”
When you have someone who believes in you and who wants you to win, it makes it so much more bearable and enjoyable when the times are good because you’re celebrating together. You are forging for it together in the trying times. If you are in that space where you have not selected your spouse or you are working on that phase of your life, please make sure that you take time to find someone who is truly going to be supportive of you. This is not a decision you want to rush into. I am very grateful that we will be celebrating several years of marriage and many years of being together. Make sure you find that supportive spouse because it will make all the difference in the world.
For me, I know that when I went through a difficult health situation, having an enormously supportive partner made all the difference in the world. It’s similar now with COVID as well. A lot of people are going through challenging times being laid off, losing their job, etc. Helping each other is incredibly important now. The next section is the give section. What’s a charity or a community that you’re supportive of and why?
I am on the board of directors of an organization based here in Atlanta, Georgia, USA called Optimize The Vizion. I serve on the board of this organization because it supports youth who may otherwise not have opportunities to access the resources that we provide. A lot of individuals have dreams and aspirations of being sports professionals and being a football player, a basketball player, etc. We know that only a small percentage of it make it to the professional level. What we do is we work with these kids to show them different opportunities outside of playing the sport but behind the scenes.
With that, we’re able to bring them opportunities where you can be a video person. You can be a technician. You can be an analyst. We expose them to careers that they otherwise would not hear about specifically in the sports industry. For those who were athletes who have dreams of taking it to the next level to say, “Let’s also have a contingency plan. Go for your dreams. If it doesn’t work out, there are an array of opportunities from being the team doctor or being an agent, etc.” I love this organization because it opens the possibilities for youth who are ages 12 to 15 to let them see another side of the sports arena.
I’m sure everyone on that board is so lucky to have you and also all the children that are impacted by your great actions. The last section is the action section. I get some rapid-fire responses to these questions. The first one is what are your top three personal effectiveness tips?
Make sure that you understand what is the end goal, the end result that you want? Number two, brevity is sometimes your best friend. Number three, make sure you have no regrets.
You talked about before technology and automation, which I fully support. What’s one piece of tech that you couldn’t run your business without?
This platform called Monday. It has reduced the emails that my team sends by 95%. We do all of our work out of this cross-functional tool called Monday. It is so efficient and effective for us achieving our results, but also being able to communicate with each other in real-time and not having to be an email jail of sending 1,000 emails per day. Monday is my go-to hack that I absolutely love.
You talked before how you love to learn or you’ve got an appetite for it. What are some of the best sources for you on learning?
I am truly one who loves to listen to audiobooks. The book that I’m listening to is Mindset by Carol Dweck. I also am relistening to The Alchemist. Most entrepreneurs have read that book, which is absolutely fabulous. One of my absolute favorite books from a leadership perspective, whether you’re in Corporate America or whether you’re an entrepreneur is Give and Take. Are you a giver or a taker? Givers finish at the top.
What speed do you listen to audiobooks?One of the biggest decisions you will make in your life is choosing a spouse. Click To Tweet
I am usually done probably if I get through about 1.5 to 2 weeks because I try to listen to them while I’m out jogging. Unfortunately, now that I’m not in my car as much, I don’t have that time anymore to listen to them.
The last question is the big question. You’ve talked about purpose and I can tell that’s in your absolute core DNA, but what impact do you want to leave on the world?
The impact that I want to leave is to make sure that we are changing the data one founder at a time for women and underrepresented founders. More so than that, any individual who wants to go out there and follow their dream and do something that they want to start from scratch, that they have an equal chance to do it. Whether they are in Australia or in India or in the United States, that there is a fair shot for everyone to do it. At the end of my lifetime, I may not see the results that I wanted, but I will know that I would have had an impact and moved the needle. I tell my children all the time that as I do this work, then they have to make sure that whatever they do, that they’re making their own personal impact and leaving their own significance behind with whatever their dream is that they want to follow. If we all began to collectively walk in our authentic purpose, the world is going to be a better place and we’re going to see that humanity overall is in a much better state.
I thoroughly enjoyed it and I’m sure our audience has as well. You can find out more about Monica at MonicaMotivates.com. Monica has got a free resource there. It’s called Pivot to Your Purpose. You can get that at the website. I enjoy having you on, Monica. My thoughts go out to you and everybody in Georgia as you go through some changes probably a little bit faster than some others with the COVID. My thoughts and feelings go out to you with that change.
Thank you so much, Paul. I would be remiss without saying to everyone that I am truly wishing the best for everyone. To all of our frontline responders, thank you for all that you’re doing every day to keep us safe.
I love that interview with Monica. It’s very inspiring. If you believe someone you know would benefit from the show, please share. Monica would love to get your support and appreciation on LinkedIn. You can learn the three secrets to build your authority on LinkedIn in a free prerecorded masterclass. Go to BLGClick.com. Please take action to build your business and lifestyle and most importantly stay well.
Monica McCoy is a highly-sought-after global speaker, business strategist, executive coach and consultant.
As founder of Monica Motivates, LLC., Monica provides coaching, speaking and consulting services, that helps leaders transition from being mere spectators, to pursuing their dreams and becoming active participants in having fulfilling, successful personal and professional lives.
If you want to break through all the noise on LinkedIn and reach your ideal client without creating loads of content or breaking the bank on ads – go to blgclick.com to learn our three secrets.